Jason Lee

Summary

Our client, Multifamily University, sought to expand its reach and boost enrollment for their online course. With no prior advertising data, they approached our team to create a comprehensive strategy that would not only establish their presence on Facebook but also drive tangible results in terms of course membership, engagement, and brand recognition.

Challenges

1. Zero Advertising Data: The client's Facebook account had no historical advertising data, necessitating the creation of an entirely new advertising strategy from scratch.

2: Limited Awareness: Multifamily University had limited recognition within the target audience, making it crucial to craft a compelling campaign that would resonate with potential learners.

3: Content Creation: To effectively market the course, engaging ad content needed to be developed. This required scripting, shooting, and editing videos that would captivate the audience's attention.

4: Multiple Responsibilities: In addition to Facebook advertising, we were entrusted with managing the client's email marketing efforts and optimizing their website for a seamless user experience.

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Strategy and Execution

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1: Audience Research: We conducted in-depth research to identify the target demographic that would be most interested in Multifamily University's course. This involved analyzing demographics, interests, and online behavior patterns.

2: Facebook Advertising Build-Up: Within just two months, we built a comprehensive advertising strategy, starting with foundational campaigns that focused on brand awareness and engagement. As we collected data, we refined our approach to optimize for conversions.

3: Content Creation: Collaborating closely with the client, we scripted out high-performing ad content ideas. These scripts were transformed into engaging videos that effectively conveyed the value of the course and resonated with the target audience.

4: Ad Campaign Management: We constantly monitored ad performance, adjusting targeting parameters, ad creatives, and bidding strategies to ensure optimal results. A/B testing was conducted to identify the best-performing ad variations.

5: Email Marketing: Our team managed the client's email marketing campaigns, crafting personalized messages to nurture leads and drive them towards enrollment. This involved segmentation, content creation, and performance analysis.

6: Website Development: To enhance the user experience and drive conversions, we optimized Multifamily University's website. This included improving page load times, designing clear calls-to-action, and ensuring mobile responsiveness.

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Results

— 1300+ New Course Members: Through our targeted Facebook advertising efforts, Multifamily University gained over 1300 course members within a span of just a few months.

— High-Performing Ad Content: The videos we scripted and produced became cornerstones of successful ad campaigns, driving engagement and conversions consistently.

— Improved Brand Recognition: By strategically positioning Multifamily University through Facebook advertising, email marketing, and a user-friendly website, we contributed to improved brand recognition and credibility.

— Enhanced Marketing Ecosystem: Our holistic approach, encompassing Facebook advertising, email marketing, and website development, created a seamless marketing ecosystem that nurtured leads and guided them through the enrollment journey.

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Our collaboration with Multifamily University exemplifies the power of a well-rounded digital marketing strategy. By leveraging our expertise in Facebook advertising, content creation, email marketing, and website optimization, we not only generated impressive enrollment numbers but also strengthened the brand's position within the target market. This case study underscores our commitment to delivering comprehensive solutions that drive meaningful results for our clients.