Case study// Creative · GTM
LA Fitness
Building a modern, scalable performance engine for one of America's most recognized fitness brands.
The challenge
From reactive campaigns to a system
Member sign-ups were driven by reactive campaigns rather than a repeatable performance engine, making it difficult to scale efficiently across locations and markets.
The challenge was to refresh how LA Fitness showed up across digital channels, then turn that renewed brand awareness into measurable, cost-efficient conversions at a national scale.
Impact
+48.5K
total conversions
1,500+
creative assets
2
core channels: Meta & Google
What we did
A repeatable growth engine
We transformed LA Fitness' fragmented acquisition efforts into a scalable performance system, combining data-driven campaigns across Meta and Google with refreshed creative direction built for conversion.
The result was a repeatable growth engine with more consistent output, clearer performance signals and a stronger path from brand awareness to membership sign-ups.
- Client
- LA Fitness
- Services
- Creative, GTM, Performance media
- Channels
- Meta, Google
- Location
- United States
- Year
- 2025/26
Selected creative
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