Campaign concept// Creative · Digital
Ye Live in Japan
A visual campaign concept built to bring Ye Live in Japan to life across every touchpoint.
The challenge
The brief
A promoter called for a visual identity that felt as bold and unexpected as the artist himself.
Our approach combined Japanese visual references with Ye's unmistakable minimal, disruptive aesthetic.
What we did
A poster-led identity
We developed a flexible creative direction that could live across physical and digital formats while keeping the campaign instantly recognizable.
The campaign centered on a series of posters exploring typography, photography, texture and imagery inspired by Tokyo and contemporary Japanese design.
- Project
- Ye Live in Japan (campaign concept)
- Services
- Creative direction, Digital
- Formats
- Posters, OOH, digital
- Location
- Tokyo, Japan
- Year
- 2026
Poster series
In the street
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